Ragan.com recently interviewed Chicago’s NBC 5 News anchor Allison Rosati to find out her idea of what a good pitch entails. It’s a skill that we PR people are continuously trying to perfect, and there’s no better way than hearing feedback straight from the source who receives them.

Just a few of the points Rosati touches on include:

• How to send a pitch and preferred follow-up methods
• What makes a pitch stand out
• Newsworthy and relevant subject matter
• What mistakes to avoid when pitching

Check out the full video here. Happy Pitching!