The Motrin "Baby Wearing" Ad: Social Media Crowd tested (and slammed) but did mothers actually approve?

Some Wicked Quick links on PR from around the web:

• 2009 PRWeek/PR Newswire Media Survey shows reporters are working harder and participating more in social media than ever before, yet still prefer to be pitched via email. [PRNewswire]
• Ten reasons why PR matters in a down economy. [PR Week]
• If you’re a publicist you may want to search #prfail on Twitter and hope your name doesn’t come up. [Twitter Search]
• Flacker shares tips on how to get PR experience beyond internships. [Flacker]
• Todd Defren revisits the Motrin Moms flap after a recent study shows most consumers liked the ad. [PR Squared]