Jun 25

Wicked Quick in Search Engine Marketing – 06.25.09

2009 SES San Jose is coming up as well are several other big conferences, which one will you be attending?

2009 SES San Jose is coming up as well are several other big conferences, which one will you be attending?

The recent controversy over Nofollow and PageRank sculpting, Twitter SEO, custom URL shorteners and upcoming Search Engine Marketing conferences are the subject of this latest Wicked Quick.

  • One of the biggest developments in the SEO world over the past couple of weeks concerned the use of the Nofollow attribute for PageRank Sculpting. The Search world blew a collective gasket when Google’s Matt Cutts revealed that PR (aka link juice) was divided by the number of links on a page no matter if they were nofollowed or not. Read the blog post that sparked it all and see if you can make it through the 305 (as of now) comments. [Matt Cutts]
  • “But, never fear, you still have time to start optimizing your Twitter presence before your random tweets about what you ate for lunch start appearing in searches for your name. By following these ten Twitter tips, you, your company or your brand can build up more prominent links in high places on the engines.” [Mashable]
  • In the crowded world of URL shorteners that was once dominated by TinyURL and is now pretty much owned by Bit.ly, a new player has entered the game offering a much more custom solution. Awe.sm gives brands the opportunity to retain branding while offering SEO and Twitter friendly URLs for use out in the Social Media wild. This helps give shortened links immediate trust and authority as no one else can generate links using the brands custom domain. [TechCrunch]
  • Finally, SEOmoz gives a quick rundown on all of the SEO/SEM conferences happening over the Summer. I went out to SES San Jose last year, and I can definitely say that it was worth the trip. The top notch instructors and quality of content definitely make attending one of these events worthwhile. [SEOmoz]

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