Use WordPress' built in URL shortener to keep your own branded links on microblogging sites.

Today’s Wicked Quick in Search Engine Marketing includes the importance of using graphics for SEO, improving SEO using PR and Social Media and using WordPress’ built in URL shortener:

• Graphics and images are important in this age of short attention spans as they can help “hook people in.” [SEO Book]
• “The increased use of search and social media both by the media and by end consumers should motivate PR professionals to better understand the digital PR strategies and mechanics of successful SEO and social web participation.” Couldn’t agree more. [Top Rank Blog]
• If you have a website running on WordPress, why abandon your branded links on networks like Twitter or Facebook to bit.ly or tinyurl.com?  These shortening services could disappear (a la zi.ma) or suffer from service downtime, leaving your precious links in the lurch. WordPress has it’s own built in URL shortener and it’s a lot more simple than you think. [The Blog Herald]
• Some great additions to every Internet Marketers arsenal of weapons courtesy of Rhea Drysdale. [Outspoken Media Blog]