A variety of "big brands" have improved their customer relations through social media. Photocredit: Mashable.com

Today’s Wicked Quick in Social Media addresses why some companies and CEOs fear social media, effective tactics for dealing with social media “noobs” and 10 examples of social media successes.

• “Many companies know the benefits associated with the use of social media, but many aren’t ready to put their money where their mouth is, citing fear and apathy as key barriers to its use.” [BizReport]
• Results from a global research initiative, conducted by Coleman Parkes Research, which surveyed engagement of social media technologies by companies. [Avanade]
• Founder and CEO of Tocquigny, Yvonne Tocquigny, shares what she believes to be CEO’s top fears of social media and offers effective advice on staying out of social media trouble. [ZDNet]
• Writer Sean Egen shares insights and tips on “dealing with social media enemies.” [iMedia Connection]
• 10 “Big Brands,” including Zappos and Ford, that have been rewarded by using social media to market their goods. [Mashable]

***Yelena Brusilovsky is an intern at Wicked PR in Atlanta, GA and majors in Strategic Communications and Political Science at Miami University in Oxford, OH. Follow her on Twitter (@yelenavb) or add her as your friend on Facebook.