The new Facebook design has facilitated great conversations for fans of Wicked PR client Krystal.

Our Wicked Quick In Social Media this week includes a new way to use Twitter as a customer relationship management (CRM) tool and how a small town city government is using social media to connect.

• CoTweet creates CRM tool for Twitter-friendly brands. [Mashable]

• Small town of LaSalle, IL connects to its citizens via Twitter, blogs, Facebook, Skype and Second Life. [Information Week]

• A good anecdotal look at how the new Facebook design and functionality is benefiting brands as a way to promote and engage customers in conversation.  [Mashable]

• Apartment complexes using social media to market property, connect residents and share videos and pictures of property. [GlobeSt]