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Wicked Quick On Social Media Week 2010

Wicked Intern — Fri, 05 Feb 2010 19:42:15 +0000

Updates About Social Media Week 2010

Today marked the last day of Social Media Week 2010. Conferences took place in Toronto, Sao Paulo, San Francisco, New York City, London and Berlin. And if like us you weren’t able to attend, we’ve provided a couple links to help you catch up on all the news and ideas shared at the program’s various presentations, panel discussions, interactive workshops, seminars and more.

1. Social Media Week Website, Take a look at the blog

2. Social Media Website (SMW) Blog Post About Start of Event

3. The SMW Twitter page

4. Blog Post From NY Conference

5. SmartBlog Updates throughout the week

6. Flickr Albums From All Conferences

Web 2.0 Expo Recap: Why Social Media Marketing Fails

Guest Writer — Mon, 06 Apr 2009 22:39:38 +0000

Peter Kim, Charlene Li & Jeremiah Owyang at Web 2.0 Expo

The following post was written by social media diva Tessa Horehled, who is representing Wicked PR as a brand enthusiast at Web 2.0 Expo in San Francisco.

Wednesday, April 1st was the official first day of Web 2.0 Expo! Panels, networking and sessions galore.

The panels kicked off bright and early. Good decision to dip out early on the festivities last night so I could catch an 8:30AM panel hosted by Peter Kim, Charlene Li, and Jeremiah Owyang about “Why Social Media Marketing Fails – and How To Fix It.” This power panel revolved around the following four failure points:

How do I get my culture to adopt?
How can I make my campaigns work?
What am I suppose to measure?
Does social media even matter?

This is what was on tap for the day at the Web 2.0 Expo

There was a lot of fantastic discussion — and the discussion is still going on. You can check out Charlene’s notes and an audio podcast of the panel at the Altimeter Group blog. You can follow the ongoing discussion by following the #smfail hashtag on Twitter.

I hung around the Marketing & Community room most of the day for Micki Krimmel’s “WWCMD? What Would The Community Manager Do?“, Kate Niederhoffer and Marc Smith’s “Beyond Buzz: On Measuring A Conversation” then jumped over to Stowe Boyd and Oliver Marks’ “The Open Enterprise: How Web Tools And Culture Are Remaking Business“. I was a bit underwhelmed by the majority of it. Everyone kicked out the same points that we’ve been hearing for a year – transparency, the need for measurement, and empowering your audience/customers through how you distribute information.

I challenge these industry leaders to go above and beyond next year at Web 2.0 Expo — how can we extend our efforts further? Tell us where you have messed up and what you have learned. What’s next and how can we adapt our current efforts to be ready for it?

Web 2.0 Expo Day 1 Recap: DataPortability and the Open Web

Guest Writer — Fri, 03 Apr 2009 21:52:56 +0000

The Open Web was open to discussion on day one of Web 2.0 Expo.

The following post was written by social media diva Tessa Horehled, who is representing Wicked PR as a brand enthusiast at Web 2.0 Expo in San Francisco.

Day one of Web 2.0 Expo is a little bonus day. Show up and attend in depth workshops spanning the wide range of the internet before the full conference kicks off. I attended one workshop — the Open Social Web Workshop with David Recordon (Six Apart), Joseph Smarr (Plaxo) and Chris Messina (Vidoop).

If you aren’t very familiar with the concept of DataPortability, watch this video by Smashcut which breaks it into four basic principles: connect, control, share and remix.

Dave Recordon started the discussion, challenging the audience to “think about how you’re going to build your relationships with your users.” The current issues are that users are forced to creating the same profile every time they join a new site, they have import the same media, add the same friends and then potentially have different content everywhere. Tim O’Reilly declared at OCSON 07 that “open data is increasingly important as services move online.” There are many different formats right now that enable the syndication and aggregation of your information online (OpenID, OAuth, XMPD, contact databases, activity streams, hCard, XFN, XOXO) but limited availability for implementation. Ning is the only example the panelists mentioned in relation to the concept of interconnected social networks. On Ning, you are able to register once and use the same login, photo and general information across all social networks hosted or enabled by Ning.

Chris Messina at Web 2.0 Expo 2009 by Tessa Horehled

Chris Messina briefly mentioned a few OpenWeb projects including his own Diso Project, an initiative to facilitate the creation of open, non-proprietary and interoperable building blocks for the decentralized social web, and Pinax, a platform for rapidly developing websites. Joseph Smarr continued by explaining there are new building blocks to establish who I am, who I know and what’s going on in a reusable way. He then broke it down into the “Anatomy of Connect”:

Why do people have to create a new account on every service? Re-create their profile? Give away their passwords to every site that asks? Re-discover their friends? Re-friend their friends? Learn new ways to share and communicate? Interconnectivity leads to higher adoption rate. You’re making it easy for the user.

Chris Messina showed some industry trends:
- User control of data
- User-centric web services, real identity becoming the norm
- Location-enhanced services
- Real-time content delivery, ubiquitous connectivity
- Interoperable application platforms
- Content aggregation and syndication
- Increasing quantities of data to work with
- Democratization of digital media creation tools

People are getting more comfortable identifying themselves online. A handful of social networks and tools are now giving the option to show Real Name, Username or Real Name & Username. Instead of the anonymous presences that most users once felt the only safe way of interacting online, users are now integrating their online lives into their offline existence openly.

As fantastic as the Open Web sounds, it’s success lies in the adoption — whether it will be able to become the industry standard. As pointed out by an article from Epicenter (Wired) from late last year entitled “As Facebook Connect Expands, OpenID’s Challenges Grow,” OpenID was developed in essence for geeks. It is lacking the user experience needed to become adopted and implemented by the mainstream.

“… It’s the same paradigm promised by OpenID and its companion open-source technologies being developed by Google, MySpace, Yahoo, Plaxo and other key players on the social web. But where Facebook Connect is heading towards mass adoption on mainstream sites like Digg, OpenID is currently bogged down by several issues, the largest of which is poor usability.”

Then only two months ago, Facebook started to embrace open standards and APIs, now fitting them into their strategy. In a blog post on the OpenID site in early February, Chris and David announced that “Facebook Joins OpenID Foundation Board With A Commitment To Better User Experience.” Followed by a blog post on the Facebook Developers blog announcing the opening of Facebook status updates, notes, links and video, moving from just being able to put data in to also being able to get it out.

The thing is — things get tricky really fast when data moves from one place to another. Facebook made a change to their Terms of Service Agreement, removing a passage that stated users “may remove your User Content from the Site at any time. If you choose to remove your User Content, the license granted above will automatically expire, however you acknowledge that the Company may retain archived copies of your User Content.” Users interpreted this change as that they would be granting Facebook a “perpetual right to license and sublicense your content,” and as you can imagine started a bit of a controversy. They did this because Facebook can’t and didn’t want to be in a position of guaranteeing that your content will be 100% gone when you remove it from their site. Because of their open API, content can feasibly be syndicated in many places and stored locally, even past the life of that content on Facebook. They also can’t guarantee that other users won’t store their own copies locally. In response, Facebook issued the “Facebook Bill of Rights & Responsibilities” which asks their users what they want and to have ownership and awareness behind what they put online.

This is an ongoing discussion and something that should be watched closely. You can’t erase the internet! Once something is published online, even past the life of the content, there will always be a copy of it accessible somewhere on the internet.

For more of this presentation, check out the full Implementing the Social Web presentation on SlideShare.

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Meet Tessa Horehled, Brand Enthusiast for Wicked at Web 2.0 Expo

Brian Cooley — Tue, 31 Mar 2009 23:39:15 +0000

Tessa Horehled is on the ground, literally, at the Web 2.0 Expo.

Wicked PR is excited to share that social media diva, strategic marketer and proprietor and editor of Drive A Faster Car, Tessa Horehled, will act as a Brand Enthusiast for Wicked PR at Web 2.0 Expo this March 31-April 3. Co-produced by O’Reilly Media and TechWeb, Web 2.0 Expo is described as “a conference and tradeshow for everyone who cares about embracing and extending the opportunities created by Web 2.0 technologies.”

Wicked came across a Facebook status of a Tessa saying:

Tessa Horehled: Still looking for one more company to sponsor me at Web 2.0 Expo! Contact me for more info.

Unable to attend the conference ourselves, we immediately thought this would be a great opportunity for Wicked to help someone who shared a passion for social media, better web design and search marketing, and at the same time, give Wicked and others not able to attend a firsthand recap of the conference from an adventurous social seeker who tells it like it is.

We quickly connected with Tessa and firmed Wicked up as her third sponsor. Other sponsors include blog aggregator Regator and BandMetrics, a social media analytics for musical artists.

You can follow Tessa at Web 2.0 Expo here at The Wicked Blog and be sure to visit her own websites TessaHorehled.com and Drive A Faster Car and connect with her via Twitter @Tessa

Finally, check out Tessa’s video application to the Ford Fiesta Movement.